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Hello world - let’s start the wajve!

The new fintech for Gen Z is strengthened by experienced Head of Marketing.

May 20, 2021
Bastian Krautwald
  • wajve is the financial platform for Generation Z that combines everyday banking, advice and education in one app.
  • Back in 2018, 24-year-old founder and CEO Bastian Krautwald and his co-founder David Meyer launched the leading online platform for finding the right student financing.
  • After Jenny Boldt as Head of Growth, the fintech now also adds Head of Marketing Caroline Delvenne from wefox on the management team.

Berlin, May 20th, 2021. The team of the deineStudienfinanzierung platform has reached profitability after investment from finleap, Europe's leading fintech ecosystem, and today announces its new financial platform for Generation Z. 

With the new platform wajve, the team has made it their mission to facilitate excellent financial actions in seconds. By combining comprehensive banking services as well as tips delivered at the right moments, the new generation gets a smart companion on their cell phones that helps them understand finances, grow their money and stay liquid.

The financial app is aimed at Gen Z, i.e. people like CEO Bastian Krautwald who were born in 1996 or later. The average age of the target group is 21. 


From student financing to financial platform

The idea came to 24-year-old founder Bastian Krautwald and his co-founder David Meyer through their first fintech, deineStudienfinanzierung. The duo founded the online platform for students in 2018, allowing users to check their eligibility for student financing and complete an application online within 18 minutes. The company has been profitable since late 2020, and has already attracted Europe's largest fintech ecosystem, finleap, as an investor. Through interaction with young users over the past few years, the founders recognized the great need for financial advice beyond the topic of student financing. 

CEO, Bastian Krautwald:
"With deineStudienfinanzierung, we created a platform that students love and trust. With wajve, we continue on our path of empowering the younger generation by going beyond the topic of student financing to support them in all financial matters. Now we will also support them with their everyday finances."


Reinforcement with familiar faces in the industry 

After wajve recently appointed former Head of Startup at the digital association Bitkom, Jenny Boldt, as the new Head of Growth, Head of Marketing from insurtech Wefox, Caroline Delvenne, now follows.

Delvenne brings several years of leadership and growth experience in a highly dynamic environment from her positions at wefox, reBuy and Groupon. She will be significantly responsible for the management and expansion of the marketing team and reports directly to CEO and founder, Bastian Krautwald.

"I'm very excited to be a part of wajve, working with an incredibly passionate team to empower tomorrow's generation in all things financial," says Delvenne.

Currently, there are still more than 20 open positions at wajve in both marketing and product development, which will be filled in the coming weeks.

About wajve

wajve is the financial platform for Generation Z that bundles banking, advice and education in one app. The team is on a mission to facilitate excellent financial actions in seconds. By combining comprehensive banking services and tips delivered at the right moments, the new generation gets a smart companion on their cell phones that helps them understand finances, grow their money and stay liquid. The already experienced team around 24-year-old CEO Bastian Krautwald and co-founder David Meyer started in 2018 with a platform for student financing and now consists of a highly qualified team of 20 that is headquartered in Berlin.

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